Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started. When I clearly see which pages are losing traffic, I know exactly where to focus my efforts.

• You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy.
• Then, reach out with a simple email asking to be added to their partners page.
• You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
• While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

How to do local SEO

EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Google wants to show in the results websites that exhibit high levels of E-E-A-T. For example, someone searching for “best laser printers” is looking for a list of the best printers to buy. On-page SEO involves optimizing the content and other elements within your website’s boundaries. “Surfer has quickly become essential in our SEO workflow at ClickUp… Content Planner automates steps and the NLP engine enhances our toolbox.”

The number falls down to 15.8% for the second result and 11% for the third. Google uses a multi-step process to discover, store, and rank web pages. Artificial intelligence is constantly improving algorithms to ensure better user experiences. Because SEO Anomaly it’s easy to mess up, it’s important to verify your structured data using a tool specially built for the purpose. Two of our favorites are the Schema Markup Validator and Rich Results Test.

Link building strategies

If you check the keyword “vacuum cleaners” a lot of people are searching for it (223,000 average monthly search volume). However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword.

The Importance of SEO

This has to do with how long it takes for your pages to load for a visitor. Page speed is important because it is one of Google’s ranking factors. It also can drive customers away who get frustrated at how long it takes for items to load.