Other SEO techniques such as building more relevant and authority links to your page will slowly improve your score as well. Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and help you to win more clicks from your rankings. This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues.

For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner.

Well, that’s it for my answer to your question: What is an SEO audit?

It’s important to understand where your SEO data comes from—mostly Google—because it can help you understand why your site traffic fluctuates. Think of it as looking behind the curtain and catching a peek of the wizard at work. For example, Google released four major updates to how it ranks search results in 2024, resulting in a lot of lost traffic for some sites—which was then reflected in SEO audit tools. If you weren’t auditing your search performance, you might have just been greatly alarmed by the drop in site traffic.

While each written post is unique, requiring in-depth research in addition to drafting and revision, most content strategies, on the whole, run on autopilot. The general direction is set, and the individual moving parts that carry out the work simply repeat the same tasks over and over. Appealing to search engines and the users thereof is more important than it was in years prior. More people rely on popular search engines like Google, Yahoo! and Bing to find information, products and services than ever before.

Resolving crawl errors early ensures your site is fully accessible to search engines and sets the foundation for everything else in your audit. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. An SEO audit is the analysis of your website against search engine optimization standards.

Step #2: Check Technical Foundation

A content audit will uncover pages you need to update if you want to boost their traffic. First, get SEO Anomaly an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. A page speed audit helps you identify exactly what’s slowing down your site and how to fix it.

Get your personalized SEO analysis report and discover what to fix today!

• We’ll take care of implementing technical SEO optimizations, like creating and submitting site maps and improving your page load speed, so you don’t have to.
• Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.
• Take a piece—or several pieces—of content you’ve written recently, and evaluate them for quality.
• Join more than 7,000 customers and start creating comprehensive white labeled marketing reports in minutes flat.

This could signal that you’ve been attacked by spam, which could harm your SEO. Instead, they’re the result of a new update or data refresh rolling out, such as Penguin 3.0. When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used. Using one line of code, this is all automated in such a way that Google will understand.