You require accurate, clean data to make informed decisions regardless of whether you’re in sales, marketing, IT, or another business function. This is where good data management comes into play — and that’s why it’s one of the most important technologies to keep an eye on in the year of 2018.

Data management Website covers all the disciplines that deal with treating your data as a valuable asset and ensuring its accuracy, reliability and accessibility. This includes everything from data management to data analytics to governing your company’s data storage lifecycle.

A solid strategy for managing data includes six core, or primary, characteristics:

Accuracy — the information should be based on actual, real-world objects and events, and should be verified using reliable sources.

Completeness — The data must include all the mandatory values for example, sending an email to a client with only their last names.

Consistency — the data should remain consistent throughout all data sets and remain the same despite being changed or changed.

Accessibility — the information can be easily retrieved by those who need it, without compromising compliance requirements.

A data management program is only effective if all departments and business units are on the same page. This is crucial because the impact of bad data can be expensive for your organization. IBM estimated that poor handling of data costs the U.S. economy $3.1 trillion annually in lost productivity, and costs associated with maintaining data.