Online shoppers are spoiled for choices, so it is essential to make the shopping experience as easy and smooth as possible. If customers experience a difficult or confusing shopping experience they may leave their carts completely, and leave a negative feedback that could convince other potential buyers to https://positivelyblack.net/design/print-circuit-boards-for-computers/ avoid your store.

From poor quality calls-to-actions to faulty product images, these ecommerce design mistakes can have severe negative effects on your sales. Most of these mistakes are easily avoided with the right amount of planning.

Images of low-quality

No one wants to purchase a product that’s not displayed in the best light. It is essential to make sure you use high-quality images on your ecommerce site. Poor quality images will not only drive away customers, but can also harm the image of your brand.

There is no Guest Checkout option

Not offering a guest checkout option is another common error that can discourage potential buyers from purchasing on your site. A lot of customers are uneasy when asked to sign up for an account, particularly when they must enter their personal details, such as their email address. Instead, you should let users to sign up using their social media accounts in order to simplify the process and minimize their privacy concerns.

Another major e-commerce error is a disorganized and messy menu structure. It’s essential to have a clear plan for how each page of your site will look so that navigation is easy and convenient for customers. Make sure that each page is organised according to the type of content it contains and make it easy for customers to locate what they are looking for.